HomeResearch Articles Fast-Tracking Channel Demand: Piloting the Methodology

Fast-Tracking Channel Demand: Piloting the Methodology

  • Use a pilot implementation to test partner-led demand programs before expanding them across a broad partner network
  • Choose partners that have a history of successful execution to participate in the pilot
  • Audit the results of the pilot for process integrity, identifying gaps that may hinder partner performance and impede a larger-scale deployment of the model
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