HomeResearch Articles Fast-Tracking Channel Demand: Upsell and Cross-Sell Through Partners

Fast-Tracking Channel Demand: Upsell and Cross-Sell Through Partners

  • B-to-b organizations should enlist channel partners to drive upsell and cross-sell programs
  • Upsell and cross-sell programs can quickly expand partner sales while providing additional value to existing customers
  • Prioritize partners that have access to target customer accounts or target markets
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