HomeResearch Articles Foundations of B-to-B Corporate Messaging Strategy

Foundations of B-to-B Corporate Messaging Strategy

  • Messaging strategy is a key deliverable within the strategy development phase of the SiriusDecisions Enterprise Communications Model
  • A single corporate value proposition should provide context for all the ways an organization offers value to external stakeholders
  • All employees with formal or informal communications responsibilities should be trained and properly enabled on the corporate messaging strategy

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