HomeResearch Articles Foundations of B-to-B Social Strategy

Foundations of B-to-B Social Strategy

  • Social strategy is a key deliverable within the strategy development phase of the SiriusDecisions Enterprise Communications Model
  • Best-in-class organizations systematically incorporate social media into their integrated marketing campaigns
  • The social strategy defines the brand's social marketing presence and objectives, and is separate from the human resources social media policy

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?