HomeResearch Articles Freemium to Premium: Engaging and Converting Users

Freemium to Premium: Engaging and Converting Users

  • A freemium strategy enables rapid adoption and testing of an offering by a broad set of users who potentially will convert to paying customers
  • To maintain a healthy user base and maximize the number of conversions over time, focus on keeping users engaged
  • Conversion to the paid offering requires that the benefits of the premium offer be clearly differentiated
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