HomeResearch Articles Gaining Clarity: Marketing Ops vs. the Demand Center

Gaining Clarity: Marketing Ops vs. the Demand Center

  • While marketing operations and the demand center have similar centralized structures, their areas of focus are different
  • Marketing leaders must ensure that both functions have clear charters that complement, rather than overlap, one another
  • The area of technology can be tricky, particularly when it comes to marketing automation selection and control

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