HomeResearch Articles Gaining Clarity: The Program Taxonomy

Gaining Clarity: The Program Taxonomy

  • The SiriusDecisions Campaign Framework identifies four program families: reputation, demand creation, sales enablement and market intelligence
  • Each individual program must have a measurable objective, design approach, target audience and tactic set
  • All programs should be designed to reduce redundancies or conflicts within and across program families
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?