HomeResearch Articles Generating and Using a Complete SWOT Analysis

Generating and Using a Complete SWOT Analysis

  • When evaluating competitors, a common mistake is focusing only on feature/function comparisons
  • Strength-weakness-opportunity-threat (SWOT) analysis should assess an organization’s own strengths and weaknesses, and external opportunities and threats
  • Best practices for conducting the SWOT exercise include brainstorming sessions with cross-functional team members who will be involved with the offering

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