HomeResearch Articles Genesys: Standing Up a Content Strategy and Operations Function

Genesys: Standing Up a Content Strategy and Operations Function

  • Content strategy and operations is an essential function that is often missing within b-to-b organizations
  • Content effectiveness is impeded by functionally siloed content creation, a lack of common processes and the absence of formalized editorial review
  • Genesys strengthened its b-to-b content engine by standing up this critical function
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