HomeResearch Articles Getting Buy-In for a Buyer-Centric Sales Presentation Process

Getting Buy-In for a Buyer-Centric Sales Presentation Process

  • Sales presentations are a critical content asset type used across every phase of the b-to-b buying cycle
  • If marketing does not provide sales with useful and relevant content for sales presentations, reps must spend precious time creating it themselves
  • Before portfolio marketing can develop buyer-centric sales presentations, sales leaders must provide agreement and buy-in for the effort
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?