HomeResearch Articles Greater Centralization Tops CMOs’ Plans for Balancing Resources

Greater Centralization Tops CMOs’ Plans for Balancing Resources

  • We asked nearly 300 marketing leaders a series of questions about planned changes to their organizational structures
  • More than 80 percent of CMOs indicated that they would be making changes to optimize performance
  • Balancing or reallocating resources is the top organizational change that CMOs are looking to implement
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?