HomeResearch Articles Healthcare Organizations: Aligning Corporate and Business Unit Marketing

Healthcare Organizations: Aligning Corporate and Business Unit Marketing

  • Functional misalignment between corporate marketing and business unit marketing leaders is all too common
  • Business unit marketing needs to take the lead in closing this gap by understanding corporate marketing objectives and focusing on buyer needs
  • Establish frequent communication and reporting interlock with corporate marketing, and clarify the link between corporate campaigns and product goals
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