HomeResearch Articles How to Evaluate Predictive Lead Scoring Vendors

How to Evaluate Predictive Lead Scoring Vendors

  • The complexities of predictive lead scoring models make direct evaluation nearly impossible for most b-to-b marketers
  • Comparing model outputs, vendor responsiveness and other key factors allows marketers to gauge which provider is likely to deliver the greatest value
  • The vendor evaluation process also enables marketers to develop reasonable expectations for how much lift a predictive model can provide to their business
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