HomeResearch Articles Hyland, Creator of OnBase: Transforming Messaging

Hyland, Creator of OnBase: Transforming Messaging

  • At many b-to-b organizations, messaging tends to be product-focused, limiting its impact and creating disconnects across functions
  • The Messaging Nautilus helped Hyland shift from product-focused messaging to messaging that supports each buyer persona
  • By adopting the SiriusDecisions Messaging Nautilus, the Hyland product marketing team brought order and discipline to what once was a chaotic messaging and content development process
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