HomeResearch Articles Hyper-Growth Emerging Companies: The Keys to Marketing Success

Hyper-Growth Emerging Companies: The Keys to Marketing Success

  • The keys to marketing success at emerging companies include focus, consistency and an appropriate balance of people, process and technology
  • Current-state data can inform plans across technology investment, process changes, headcount and training to guide rapid growth
  • The data and insights in this brief pertain to companies with less than $50 million in annual revenue and annual growth rates exceeding 40 percent
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