HomeResearch Articles ICF: A Best Practice Approach to Project Definition and Agency Selection for a B-to-B Rebrand

ICF: A Best Practice Approach to Project Definition and Agency Selection for a B-to-B Rebrand

  • Organizations must ensure that potential brand projects are well defined and that they properly manage the agency selection process
  • Take steps to avoid scope creep and internal stakeholder dissatisfaction
  • By building discipline, rigor, consistency and process into the agency selection process, ICF was able to select and onboard the right agency
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