HomeResearch Articles Implementing the PMM Model: Interview Guide

Implementing the PMM Model: Interview Guide

  • Before implementing the SiriusDecisions Product Marketing and Management (PMM) Model, interview key players about the current innovation and go-to-market process
  • One-on-one interviews provide nuanced feedback about process breakdowns, confusion regarding roles, incentives and infrastructure
  • Use interviews to validate quantitative gap analysis findings and gather input to inform the development of a customized PMM model
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