HomeResearch Articles Inbound Marketing, the Sirius Way

Inbound Marketing, the Sirius Way

  • Inbound marketing is the practice of targeting unknown individuals with value-added content that drives them to self-identify
  • While most definitions of inbound marketing leave out offline tactics, SiriusDecisions believes they are a valuable part of the inbound mix
  • Widening the definition of inbound marketing involves other marketing functions in inbound planning and execution
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