HomeResearch Articles Influencer Engagement Deep Dive: Trusted Advisors

Influencer Engagement Deep Dive: Trusted Advisors

  • Trusted advisors (e.g. industry analysts, business consultants, key opinion leaders and some channel partners) often play a significant role in b-to-b buying decisions
  • Use the SiriusDecisions Influencer Engagement Planning Template to define a consistent approach to engaging trusted advisors
  • Trusted advisors can be expensive and time-consuming to engage; focus on a limited number of them as part of a wider engagement strategy
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