HomeResearch Articles Inside the SiriusDecisions PMM Model: Discovery

Inside the SiriusDecisions PMM Model: Discovery

  • The SiriusDecisions Product Marketing and Management Model lays out seven key stages that organizations must complete when creating and marketing b-to-b offerings
  • The first stage, discovery, kicks off a broader strategy phase that helps organizations make better business decisions based on market and buyer insight
  • Product management takes the lead at this stage to synthesize relevant information into a business case concept for approval to move forward
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