HomeResearch Articles Inside the SiriusDecisions PMM Model: Launch

Inside the SiriusDecisions PMM Model: Launch

  • The SiriusDecisions Product Marketing and Management Model lays out seven key stages that organizations must complete when creating and marketing b-to-b offerings
  • During the fifth stage, launch, 10 key activities should be performed to ensure proper interlock between product management, marketing and sales
  • Portfolio marketing takes the lead to oversee and orchestrate the execution of the launch plan and campaign during this stage
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