HomeResearch Articles Intent Data Monitoring Technology: A Sirius Perspective

Intent Data Monitoring Technology: A Sirius Perspective

  • Intent data monitoring is an emerging technology category that enables marketing and sales professionals to detect buying signals and gain more context about potential opportunities
  • More than one in three respondents in a recent SiriusDecisions study indicated they plan to increase their investment in intent data monitoring during the next 12 months
  • Intent data can take various forms, including data at the account and contact levels sourced from vendors as well as the organization’s sales and marketing systems
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?