HomeResearch Articles Internal Channel Evangelism: Communicating the Value of the Channel

Internal Channel Evangelism: Communicating the Value of the Channel

  • Channel knowledge is often limited to team members within channel marketing, channel sales and other channel functions
  • A lack of awareness of the channel’s importance often creates internal conflict and impedes channel growth
  • Channel leaders should practice internal channel evangelism to align with other functions and increase mindshare across the organization
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