HomeResearch Articles Introducing the Content Strategy and Operations Range of Responsibilities Model

Introducing the Content Strategy and Operations Range of Responsibilities Model

  • To help meet the increasingly complex requirements for high-performing content, many b-to-b organizations are establishing a content strategy and operations function
  • This centralized team is responsible for driving cross-functional content best practices, coordination, workflows and activities that optimize the b-to-b content engine
  • The content strategy and operations team’s strategic and tactical responsibilities ensure efficiency and effectiveness and support cross-functional content alignment
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