HomeResearch Articles Introducing the SiriusDecisions Account-Based Marketing Infrastructure Framework

Introducing the SiriusDecisions Account-Based Marketing Infrastructure Framework

  • Account-based marketing (ABM) requires a solid infrastructure with data and technology as its most critical elements
  • To build a robust ABM infrastructure, SiriusDecisions recommends a three-phase process that methodically identifies and executes on the correct priorities
  • An ABM infrastructure supports account selection, targeted planning, the delivery of programs at scale and performance measurement
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