HomeResearch Articles Introducing the SiriusDecisions Acquisition Communications Model

Introducing the SiriusDecisions Acquisition Communications Model

  • B-to-b mergers and acquisitions include many milestones that depend on timely, concise and consistent communications to stakeholders
  • Time and information constraints can cause organizations to favor tactics over strategy, limiting the communications team’s impact on the acquisition
  • Use the Acquisition Communications Model to apply process and consistency to the goals, activities and cross-functional interlock required during the acquisition lifecycle
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