HomeResearch Articles Introducing the SiriusDecisions Advisor Channel Operating Model for Asset Management

Introducing the SiriusDecisions Advisor Channel Operating Model for Asset Management

  • Evolving advisor engagement preferences are forcing asset managers to re-evaluate roles, responsibilities and strategy to target the advisor channel
  • Marketing organizations are increasingly being tasked with the traditional wholesaler responsibilities of driving advisor demand and engagement
  • The SiriusDecisions Advisor Channel Operating Model defines the essential roles, processes and activities required to transform the advisor channel go-to-market process
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