HomeResearch Articles Introducing the SiriusDecisions Campaign-Plan-on-a-Page Template

Introducing the SiriusDecisions Campaign-Plan-on-a-Page Template

  • A campaign plan summarized on a single page can be used as a universal communication tool to align internal stakeholders on key concepts
  • This document summarizes core campaign components, including campaign goals, buyer needs and the campaign execution approach
  • With the buyer’s needs clearly articulated, an integrated approach can be used to progress buyers through the buyer’s journey
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