HomeResearch Articles Introducing the SiriusDecisions Channel Product Readiness Framework

Introducing the SiriusDecisions Channel Product Readiness Framework

  • For b-to-b organizations that are developing and commercializing new offerings, channel readiness is often not top of mind
  • Suppliers should assess an offering’s fit for the channel early in development, rather than develop a product and later adapt it for the channel
  • Use the Channel Product Readiness Framework to determine an offering’s readiness for effective channel sales, implementation, support and servicing
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