HomeResearch Articles Introducing the SiriusDecisions Content Measurement Framework

Introducing the SiriusDecisions Content Measurement Framework

  • Content includes all information assets produced to communicate ideas and transfer knowledge to target audiences
  • B-to-b organizations invest heavily in creating and activating content, yet most lack visibility into the overall impact of their content
  • Meaningful content measurement must address two components: the efficiency of the content creation process and the effectiveness of the content with its intended audience
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