HomeResearch Articles Introducing the SiriusDecisions Corporate Communications Model

Introducing the SiriusDecisions Corporate Communications Model

  • Corporate communications is a complex function that supports a wide range of objectives and audiences in multiple ways
  • Balancing the mix of proactive and reactive efforts is critical for communications leaders who wish to operate at a strategic level and make an impact on the business
  • Integration with marketing campaigns, product launches, sales initiatives and corporate activities requires a clearly defined interlock process
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