HomeResearch Articles Introducing the SiriusDecisions Marketing Competency Framework

Introducing the SiriusDecisions Marketing Competency Framework

  • B-to-b marketers seldom receive consistent, structured on-the-job training, despite the growing demands of their roles
  • More often, marketing operations is being tasked with supporting CMO efforts to optimize competencies across the marketing organization
  • The SiriusDecisions Marketing Competency Framework provides a model that can be used to analyze marketing competencies and gaps
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