HomeResearch Articles Introducing the SiriusDecisions Marketing Enablement Range of Responsibilities Model

Introducing the SiriusDecisions Marketing Enablement Range of Responsibilities Model

  • Solving the growing b-to-b marketing skills gap requires a team dedicated to marketing enablement
  • The creation of a marketing enablement team is often triggered by the needs of marketing transformation support or employee engagement concerns
  • The three core disciplines of marketing enablement are enablement strategy, talent development, and training and programs
You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?