HomeResearch Articles Introducing the SiriusDecisions Range of Rebranding Model

Introducing the SiriusDecisions Range of Rebranding Model

  • Rebranding is a concept that many people interpret differently – leading to confusion within b-to-b organizations about what a rebranding initiative entails
  • Some rebranding initiatives are little more than a face-lift requiring minimal budget and resources, while others reflect fundamental changes in company strategy
  • A model that defines ranges of rebranding helps focus internal stakeholders on the reasons for rebranding and the details of the proposal
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