HomeResearch Articles Introducing the SiriusDecisions Sales Functional Competency Framework

Introducing the SiriusDecisions Sales Functional Competency Framework

  • B-to-b sales organizations have adopted competency models for frontline selling roles, but lack a framework for internal sales functions
  • This leaves professionals in sales leadership, sales operations, sales enablement and channel sales to improve their skills and knowledge on the job
  • Use the SiriusDecisions Sales Functional Competency Framework to analyze non-frontline-selling competencies, including competency gaps and areas for improvement
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