HomeResearch Articles In Your Sights: Framing the Competitive Profile

In Your Sights: Framing the Competitive Profile

  • Competitive analysis is designed to help decisionmakers understand competitors’ current actions as well as what they’re likely to do in the future
  • The most useful profiles include both quantitative historic data and qualitative analysis of leading indicators of competitive change
  • Competitive profiles are foundational to all other competitive work that must be done in the innovation lifecycle

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