HomeResearch Articles Is It Time to Reorganize Online Marketing?

Is It Time to Reorganize Online Marketing?

  • Despite the critical role of online channels in the b-to-b marketing mix, the function responsible for their management is often isolated
  • The resources that comprise the online function should likely be reallocated into the functions that need them the most
  • Web site strategy should still reside in a corporate marketing function in order to drive consistency and broad alignment

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