HomeResearch Articles It’s All About Leverage: Rationalizing B-to-B Content

It’s All About Leverage: Rationalizing B-to-B Content

  • Content is planned and used by multiple b-to-b functions to fuel the success of their programs
  • The more complex the organization, the greater the likelihood of duplicate content efforts or missed opportunities for content that can benefit multiple functions
  • Content strategy and operations creates value by providing visibility and leverage across functional content plans
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