HomeResearch Articles Keys to Engaging Independent Software Vendor Partners

Keys to Engaging Independent Software Vendor Partners

  • Effective partner engagement is built on five pillars: incentives, communications, processes, training and relationships
  • Partnering with independent software vendors (ISVs) requires suppliers to collaborate with these partners at multiple levels and advocate for their offerings
  • Joint solutions developed via ISV partnerships can open doors in the installed base and with new customers
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