HomeResearch Articles Lead Nurture Flows: Reconstituted

Lead Nurture Flows: Reconstituted

  • Reconstituted nurturing seeks to reinvigorate “dead” opportunities over a concentrated period of time
  • As a general rule, responsibility for the effort is split evenly between field marketing and an internal or external teleprospecting function
  • The age of opportunities pulled from the CRM system is a major consideration in a reconstituted approach
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