HomeResearch Articles Lead Scoring Failure: Diagnosis and Corrective Action

Lead Scoring Failure: Diagnosis and Corrective Action

  • Many b-to-b marketers use inaccurate lead scoring models or struggle to determine whether their model is working
  • Marketers often proceed from designing a lead scoring model to building and launching it without establishing precise criteria for measuring the model’s success
  • The severity of lead scoring failure determines the appropriate corrective action
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