HomeResearch Articles Levels of Content Customization in Account-Based Marketing

Levels of Content Customization in Account-Based Marketing

  • One of the differentiating factors for an account-based marketing (ABM) approach is the level of content customization deployed
  • ABM teams should collaborate with content creators early in the content process to maximize asset reuse, but customizing content and creating new content are often needed
  • The level of content customization and development varies according to the ABM deployment model used
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