HomeResearch Articles Live Chat and Demand Creation: A Sirius Perspective

Live Chat and Demand Creation: A Sirius Perspective

  • Live chat is an effective mechanism for engaging and qualifying Web site visitors, even on sites that are conversion-optimized
  • Chat sessions can be initiated by visitors or as a proactive outreach to those with the highest propensity to buy
  • How chat should be deployed varies by buying cycle stage and the type of transaction it’s intended to support

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