HomeResearch Articles Marketing Automation Responsibilities: Post-Deployment

Marketing Automation Responsibilities: Post-Deployment

  • Ongoing management, strategy/best practice syndication and execution are the key responsibilities of standing marketing automation teams
  • The staff required for a marketing automation team can range from one to several dozen, depending on company size and requirements
  • Train new employees on MAP processes and procedures as a part of onboarding; extend ongoing training to staff as MAP requirements grow and change

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