HomeResearch Articles Marketing Automation Security: Internal Requirements

Marketing Automation Security: Internal Requirements

  • Security in marketing automation platforms (MAPs) is often very lax as compared to the CRM/SFA systems they are integrated with
  • Impose strict user management, access restriction, process management and corporate security procedures when implementing a MAP
  • Processes should be carefully documented, enforced and revisited regularly to ensure they continue to meet an organization's requirements

You must log in to client portal for full access to this content. Login

Take Action

Not a SiriusDecisions Client?