HomeResearch Articles Marketing Directed Small-Net Fishing: Execution and Optimization

Marketing Directed Small-Net Fishing: Execution and Optimization

  • Small-net fishing programs directed by the marketing function are typically run in three key phases
  • Break program execution up into activities that occur in the first week and those that happen thereafter
  • Learn from program successes and failures alike, positives can be replicated for other similar programs within an organization

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