HomeResearch Articles Marketing Leaders’ Top Priorities for New Roles: Analytics, Operations and Enablement

Marketing Leaders’ Top Priorities for New Roles: Analytics, Operations and Enablement

  • High-performing marketing organizations share common characteristics, including adding competencies and headcount to support the requirements of the business
  • They also must maintain and continuously improve their competencies through measurement, playbooks and skills development
  • The 2016 CMO Study revealed that marketing operations and sales enablement roles have become high priorities for marketing leaders to add to their teams
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