HomeResearch Articles Marketing Outsourcing: An Evaluation Framework

Marketing Outsourcing: An Evaluation Framework

  • The decision to outsource any part of marketing requires an evaluation of internal factors and external vendors
  • The vendor with the cost shouldn’t necessarily be your first choice; at the same time, the most expensive doesn’t guarantee better results
  • Weigh the advantages and pitfalls of outsourcing on a function-by-function basis to maximize your chance at success
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