HomeResearch Articles Mergers and Acquisitions: The Role of the CMO During Pre-Deal Phases

Mergers and Acquisitions: The Role of the CMO During Pre-Deal Phases

  • Acquisitions represent significant growth opportunities, yet 70 to 90 percent of these transactions fail to meet expectations
  • CMOs can bolster acquisition success and elevate their strategic role by advising on key acquisition-related challenges
  • Difficulty identifying candidates that are a good strategic fit in the pre-deal phases of acquisitions indicates that the CMO should be involved earlier
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