HomeResearch Articles Messaging by Demand Type: Established Market

Messaging by Demand Type: Established Market

  • Messaging components should be adjusted to reflect the market situation for the offering based on the SiriusDecisions Demand Spectrum
  • The objective of established market messaging is to make a buyer persona realize that the offering is a better choice vs. a competitor's offering
  • Established market messaging focuses primarily on positioning and differentiation

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